Ryan
The reason this happened is because for once an event happened, an event that was available for everyone to take part in. It wasn't an event catered towards builders or a special group, it was free for everyone to join and that is why people came online. To have a laugh. To have fun. These events bring the community together and we need more of them.
@Darth I got an idea for you:
Minigame with a build battle before the minigame - lets builders get involved then players have fun